UX projects
minideli’s app project overview
Minideli is a new coffee shop in Monterrey, for his value proposal they need a menu app to order deserts and coffee to be on time at the office of men and women from 18 to 45 who work in an office.
Minideli menu app
Minideli menu app to order deserts and coffee to be on time at the office of men and women from 18 to 45 who work in an office.
Project duration:
1 Dic 2021 – 1 feb 2022
The problem:
In monterrey there aren’t a online service of coffe and deserts delivery
The goal:
Increase the online sales of Minideli
Give to the way to schedule delivery of coffee and deserts.
My role:
UX & UI designer
Responsibilities:
User research | Wireframing | Visual design | Prototyping | User design
Understanding the user
User research | Personas | Problem statements | User Journey maps
User research summary
The research of this project was primary and secondary throw the investigation and interviews, at the beginning I had the assumption Bias of all women and men in offices buy coffee and order by phone or online, but the reality is that most of the deliveries online are made from women from 18 to 35 years, and mostly order food and coffee or beverages are optional.
User pain points
Messi orders an difficult
It is difficult to take large orders in the office, we must make the design contain the easy way to make a large order through team collaboration.
Proximity to the coffee shop
We don't always have a quality coffee shop nearby; we should include the option of in-store pickup or shipping that is close to the user's area by geolocation.
Payment
The payment method is a problem, we should include payment by credit card, by the most known payment gateways as well as cash on delivery, handle special discount for electronic payments
Delivery on time
It is important to deliver at the agreed time and that the product arrives correctly and at the desired temperature.
Persona
Problem statement
Alejandro Gaona is a new graduate who needs to place a large order of quality coffee for his morning meeting that arrives correctly and on time.
Alejandro Gaona
Happy boss photo created by benzoix - www.freepik.com
Age: 23
Education: Marketing
Hometown: Chicago
Family: Single
Occupation: Marketing Analyst
“In order to get my professional challenges, I need everything to be quality, fast and accessible, especially the food”
Goals
Grow up in his career.
Make an MBA.
Been Manager al 25 five years.
Work in an international brand.
Frustrations
He has time on his hands but needs a quick, tasty, and affordable drink to start his day.
He does not have a coffee shop on his way to work.
He has to stand over the other 10 peers
He has the responsibility to arrange the morning meeting plus his regular activities
Alejandro is a 23-year-old young man who is just starting his career, he usually works overtime to learn as much as possible and to make merits to climb as fast as possible, he is thinking of studying for a master's degree and likes to help his bosses in extra tasks, he likes to do courses and diplomas but above all that his work is impeccable, he has very good customer service and is very cheerful but very preoccupied. He has discovered that coffee time is a good time for networking.
User journey map
To ensure that Alex and his team get their coffee orders on time and in a safe and easy way.
Starting the design
Paper wireframes | Digital wireframes | Low-fidelity prototype | Usability studies
Paper wireframes
Thinking in the best way to take an order easy and fast
Digital wireframes
Find a way to show all the products and the explanation of them.
To make easy the navigation to do quick orders
The menu section has to be a visual and understanding section
The price has to be clear and the product to choose from.
Is important to us that our clients have clear what they are choosing.
The toping was ordered in an important way.
Important to have a clear specification of every charge
Is important to show how we apply discounts
Is important to be clear and offer security to our clients.
Is important to have a resume of the purchase.
it is important to let know the client that the purchase has been done successfully.
Usability study
I have conducted a moderated usability study on 5 subjects, 3 of them women 2 men 1 of them with special abilities, the age range was 22-42 years old, the studie’s duration was 45 minutes.
Round 2 findings
Round 1 findings
Differencing information by the kind of product.
Was missing the check-out step.
The back buttons were missing.
Animation was missing
The size of the buttons wasn’t the same
There was missing the button actions
Refinig the design
Mockups | High-fidelity prototype
I made real size and make the placement again because I didn’t use the grid.
I added a separator in order to agroup by proximity the products.
Make armony to the eye te fill of the fields.
Use to the space and blanks to improve te experience.
Use to the space and blanks to improve te experience.
Use to the space and blanks to improve te experience.
